Sidhu & Simon

Sidhu & Simon is a consultant-led, full service communications agency.

We specialise in premium sports, luxury brands and technology disruptors.

Our purpose is to help companies of all sizes unlock the power of their brands. We do this with a team of strategy, creative, public relations, content, digital, experiential and luxury brand specialists.

Sidhu & Simon is a fully integrated solution, covering everything from ideation and strategy development through to public relations delivery and sponsorship activation.

We have a transformative attitude that challenges the industry way of seeing, thinking and doing.

It’s not just about what people think of a brand but more importantly what they feel.

Our work stands out by being different and brave because we define customers by attitude, not age. We are in the business of ideas. We’re independently owned and boutique sized, this makes us nimble, adaptive and opportunistic.

Great ideas galvanise people, communities and brands.

We consult, collaborate, create and execute across many different clients and industries, always using the simple to solve the complex.

Sidhu & Simon was launched in 2004. Based in Mayfair, London, the idea for the agency was born out Formula 1 and luxury automotive, industries that had previously employed founders Nav Sidhu and Cecile Simon respectively.

The agency’s sports marketing, sponsorship and technology division is famous for disruptive and inventive activation campaigns that have a reputation for driving sales, fame and brand affinity.

The luxury & lifestyle public relations division uses an unrivalled global network and black-book of brands, editors and influencers to create high-end elegant campaigns that engage premium and high-net worth communities.