Sidhu & Simon is a full-service sports marketing and partnerships agency.

We specialise in premier sports, eco-mobility and technology sectors.

Our purpose is to bring fame and fortune to companies of all sizes. We do this by unlocking the power of brands through compelling storytelling and award-winning campaigns that stand out.

Sidhu & Simon is a fully integrated solution, covering everything from ideation and strategy development through to sponsorship activation and public relations delivery.

We have a transformative attitude that challenges the industry way of seeing, thinking and doing.

It’s not just about what people think of a brand but more importantly what they feel.

Our work stands out by being different and brave because we define customers by attitude, not age. We are in the business of ideas. We’re independently owned and boutique sized, making us adaptive, nimble and opportunistic.

Great ideas galvanise people, communities and brands.

We consult, collaborate, create and execute across many different clients and industries, always using the simple to solve the complex.

Sidhu & Simon was launched in 2004. Based in Mayfair, London, the agency’s work in sports marketing and partnerships is famous for disruptive and inventive activations and campaigns that have a reputation for driving brand affinity, fame and fortune from investments in sponsorship properties, high-profile ambassadors and public sector schemes.

Our teams are empowered, diverse and straight up, giving a heartfelt service and creating smart disruption.

We are proud to work with some of the world’s most ambitious and progressive brands.

Past and present clients:

Contact: +44 7730 923 575


Whether you’re a sports marketer, digital expert, communications or PR specialist, please get in touch. We’re always on the look out for great talent.


If you’re interested, send us your CV or portfolio and we’ll be in touch.