Ethical Fashion

Late September, amid the historic splendour and refinement of Somerset House – at last a worthy new home for LFW. There is a palpable mood of excitement and anticipation in the air. A sense that fashion's emerging green movement has finally begun to grow up and grasp the idea that beauty is equally valid as compassion and ethics; and that without those twin attributes there will be no vibrant and successful sustainable fashion industry.

Now we are about to see our first Ethical Fashion Superstars in the making and they are all homegrown.

Ada Zanditon is a talented, beautiful dreamer and one of only four designers chosen this season by Vauxhall Talent Scout to show her work in the lofty setting of the Freemason\'s Hall in Covent Garden. She is pushing expectations by showing an ethical collection that is unashamedly luxurious and covetable. She will make you think too. Her collection is titled The Colony and poses the serious question - can we live in a world without bees? This year she found sponsorship with CELC Masters of Linen in France. Linen production requires little or no intervention, keeps the body comfortable in high summer and has been used as a form of cloth for as long as bees have provided pollination - around four thousand years to be precise!

Another emerging designer to watch is Reem who exudes a wild and eclectic heart. Even better she is destined to make recycling and reworking bespoke tailoring, vintage lace, old leather gloves, cast off cashmere and just about everything, including the kitchen sink into the coolest thing on the planet. I can just see Sienna wearing one of Reem's twinkling, Ms Haversham frocks to Glastonbury or the Bestival next year.

This season Reem faced an important dilemma. Should she remain in Estethica, the green showcase set up in 2006 to give ethical designers a voice at LFW? Or accept the invitation to show in the mainstream-buying arena. After much thought, she chose the latter.

She is frank too about the politics of high fashion.