Effective luxury brand communications requires an intimate understanding of the luxury goods sector, its people, its media and market trends. With over 30 years of combined experience between them, our dedicated luxury PR team bring premium PR experience and achievements from having led brands such as Theo Fennell, Moet & Chandon, Jaguar and Aston Martin.
Our luxury goods division focuses on reaching discerning customers through their relevant communications channels, whether it be media or experience events. We leverage the specialist skills of our small team of professionals to create, manage and grow our client's premium brand. Our distinctive approach of harnessing communications creativity with a long-term strategic vision ensure that brands resonate with target audiences and drive your business forward.
Our communications and positioning strategies are based on solid brand insight, company and competitor research that adds to the equity of the brand, thereby maximising its full potential. Put another way, our input and work goes beyond the tangible factors of the premium brand making powerful emotive connections in the minds of the target customer while adding value that is not easily eroded by rivals and trend shifts.
Cécile Simon, who co-founded Sidhu & Simon after eight years with Jaguar, heads the luxury goods division. Her time at Jaguar included three years as head of brand communications and public affairs for the Premier Automotive Group, covering Aston Martin, Jaguar, Land Rover and Volvo.
Cécile’s team has a global reach, with dedicated public relations specialists based in Europe, Asia and the US.
- International media management
- International event management
- Brand management and positioning counsel
- Facilitating and developing brand association partnerships
- Coordinating and managing international and local press programmes
- Sponsorship procurement and activation
- Stimulating and delivering high net-worth engagement
