Approximately 55 million people in over 80 countries watch Formula One™ races live. It is the most compelling, glamorous and high-profile sport in the world. It’s also an international showroom for some of the world’s biggest and most respected brands. It is a business whose product is entertainment wrapped up in the shape of cars that cost millions to produce, develop and race. It employs 50,000 people in more than 30 countries and has a foothold in every major economy, from the billionaire playgrounds of Europe and the Middle East to the powerhouse economies of Asia.

Because we spent years travelling the circuit with many teams, we have a deep marketing and communications insight into the sport – and how to leverage its powerful brand-building platforms and assets. And, as our track record shows, we have the audacity, drive and creativity to deliver for clients on the global stage. If the last 15 years have proved anything, it is our ability to surprise and innovate in the search for new ways of activating sponsorship value for brands in Formula One™.

Nav Sidhu, who heads up the agency’s Formula One™ division, knows the sector intimately. Before co-founding Sidhu & Simon Communications, he spent ten years in Formula One™ and automotive communications, including four years as head of F1™ communications for Jaguar Cars and Jaguar Racing; two years as media manager for BMW Williams’ F1™ team, and a further two years as Lucky Strike F1™ sponsorship manager for British American Tobacco. Prior to that, Nav was Product & Motorsport Press Officer for three years at Ford Motor Company.

• Sponsorship activation
• International communications campaigns
• International event management
• Grand Prix hospitality and guest fulfilment
• Strategic media management
• Profile management and representation
• Crisis and issues management
• Corporate social responsibility programmes
• Grand Prix celebrity brand partnerships