Global and public relations
Automotive
Sidhu & Simon - Automotive

Our Automotive division supports clients during the hectic product launch cycle, advising on product & lifestyle communications, trade shows and special events, corporate communications and brand communications campaigns.

We genuinely understand the pressures of launching an automotive product because we’ve done it ourselves, working in- house for such brands as Aston Martin, Ford, Land Rover and Volvo.

For example, our founders, Nav Sidhu and Cécile Simon held senior positions in Formula One™ and automotive communications at Jaguar.

The team’s expertise extends far beyond the motoring press: They also know how to ensure compelling coverage in consumer media, connecting directly with the automotive media community and it’s network of key opinion leaders.

  • Media programme development and management
  • Product launch support
  • Lifestyle communications campaigns
  • Digital and multimedia communication
  • Corporate communications support
  • International event/motor show activation programmes
  • VIP and guest fulfilment programmes and management
  • Copywriting (press packs, dealer information, management Q&As)
  • Brand ambassador management programmes
  • Community networks/blogs